About Us

Who We Are

  • The Reggae Cultural Movement  is more than music — it’s a global social enterprise rooted in Oakland, California. We exist to immerse people in the vibrant, spiritual, and unifying power of reggae while giving back to the community. Every event, every mix, every piece of content directly fuels our mission to spark a worldwide roots reggae renaissance

  • We are a purpose driven collective of selectors, DJs, content creators, and cultural organizers. We are curators of reggae’s deepest traditions and its most exciting global expressions. What makes us unique is our social enterprise model: unlike traditional platforms, every dollar we earn is reinvested into free community events, cultural education, and advocacy for social justice

What We Do

High-Energy Live Experiences

From free pop-up DJ sets in Oakland’s public spaces to professional bookings at venues and private events, we bring reggae alive and make it accessible to all.

Rich Educational Content

  • Throughcom, our YouTube channel, and social platforms, we share:
  • In-depth articles exploring reggae history, subgenres, and social impact
  • Exclusive interviews with global artists, DJs, spiritual leaders, and cultural voices
  • Curated mixes and live performance videos (100+ new videos every year)

Community & Conscious Living

Reggae has always carried a message of justice, health, and spiritual uplift. We reflect that through our community hub, Ital and holistic wellness content, and ongoing advocacy for positive social change.

Our Mission

We are here to ignite a Roots Reggae Renaissance — to rekindle worldwide appreciation for authentic reggae culture. Our mission is to unite, inspire, and empower communities by sharing reggae’s universal message of love, resilience, and freedom.

What Makes Us Different

The Only Reggae Social Enterprise: Our business model is our movement. Profit directly funds culture and community.

Global Reggae Immersion: We showcase reggae’s worldwide voice — beyond Jamaica, celebrating its African, Pacific, Latin, European, and U.S. roots.

Holistic Reggae Experience: From Ital food to spiritual guidance, from herbology to dance, we embrace reggae as a lifestyle.

Live + Digital Fusion: Every event becomes content — allowing us to share Oakland’s reggae heartbeat with the world.

Local Roots, Global Reach: Grounded in Oakland, amplified across digital platforms to connect with reggae lovers everywhere.

What Makes Us Different

Whether you dance with us at a pop-up show, stream a DJ mix online, or wear our RCM gear, you’re part of something bigger: a community that believes reggae is not just music, but a force for unity, healing, and transformation.